[{"data":1,"prerenderedAt":791},["ShallowReactive",2],{"/en-us/blog/monetizing-and-being-open-source":3,"navigation-en-us":38,"banner-en-us":437,"footer-en-us":447,"blog-post-authors-en-us-Aricka Flowers":689,"blog-related-posts-en-us-monetizing-and-being-open-source":703,"assessment-promotions-en-us":742,"next-steps-en-us":781},{"id":4,"title":5,"authorSlugs":6,"body":8,"categorySlug":9,"config":10,"content":14,"description":8,"extension":25,"isFeatured":12,"meta":26,"navigation":27,"path":28,"publishedDate":20,"seo":29,"stem":33,"tagSlugs":34,"__hash__":37},"blogPosts/en-us/blog/monetizing-and-being-open-source.yml","Monetizing And Being Open Source",[7],"aricka-flowers",null,"company",{"slug":11,"featured":12,"template":13},"monetizing-and-being-open-source",false,"BlogPost",{"title":15,"description":16,"authors":17,"heroImage":19,"date":20,"body":21,"category":9,"tags":22},"How GitLab makes money","Monetizing open source ≠ an 'open source' company. Our CEO Sid Sijbrandij explains how we got over the barriers to monetizing an open source company.",[18],"Aricka Flowers","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749678896/Blog/Hero%20Images/monetizing-os.jpg","2018-11-09","\nWhile the number of businesses based on open source technology is growing exponentially, that doesn't mean a profitable open source company is truly open. Our CEO [Sid Sijbrandij](/company/team/#sytses) believes the key lies in not just being [a steward of an open source project](https://handbook.gitlab.com/handbook/company/stewardship/), but more so in being [transparent](https://handbook.gitlab.com/handbook/values/#transparency) and [collaborative](https://handbook.gitlab.com/handbook/values/#collaboration) – going so far as to allow the public to play a role in the way the company is run. And that’s what he’s aiming to do with GitLab:\n\n>\"We want to take it one step further, where you're not only taking open source and contributing back to that project, but you're also allowing people to contribute back to what you make – in our case GitLab – to improve the company. Sometimes people from the wider community contribute to [our handbook](https://handbook.gitlab.com/handbook/) to make improvements. I think that's really exciting. And in order for us to not create a rift between GitLab the open source project and GitLab the company, we try to work out in the public. Our strategy, our OKRs (Objectives and Key Results), all of the issues we work on are out there in the public. People can see what we're doing, and comment on it. I think that's a superpower. I'm very proud that people keep contributing to GitLab and we're working really hard to keep it that way.\"\n\n## Finding the right business model: Trial and error\n\nWhile the number of open source companies is trending up, making free software profitable is not an easy feat. Sid and co-founder and Engineering Fellow [Dmitriy Zaporozhets](/company/team/#dzaporozhets) experimented with a number of business models for GitLab before finding a formula that worked.\n\n### Donations\n\n\"Dmitriy used to talk about ice cream money, which were donations,\" Sid recalls. \"They were seven bucks a month, so he and his wife could buy ice cream once a month from the donations. We tried that and got up to $1,000 in the most profitable month after having a big drive. But that wasn't sustainable to run a company with multiple employees.\"\n\n### Feature request fees and paid support\n\nThey also tried charging a fee to build requested features from users. But that model fell apart when people found out there were others making the same request and, instead of paying for a fraction of the feature, dropped their order with the expectation that another user or company would pay for it. Sid and Dmitriy then moved to a support model, but found it to be a catch-22. As they improved the product, fewer people needed support. But to do a less-than-stellar job in the installation of GitLab \"kind of destroys\" the brand, Sid says.\n\n### Open core\n\n\"In the end, we settled on [open core](/blog/gitlab-is-open-core-github-is-closed-source/), where [some features are paid](/pricing/). The hard thing was deciding which features are paid. I think after many years we now have a good way to determine that. The feature aimed at an individual contributor, it's open source. If it's aimed at a manager, it's in Starter. If it's aimed at a director, it's in Premium. And if it's aimed at a C-level exec, it's in Ultimate. That brings a lot of clarity and it seems to work really well, but it took us a while to figure that one out.\"\n\n## What’s next\n\nTo continue engaging with and growing GitLab’s presence in the open source community, Sid plans to open the company’s summit to the wider community. The [next summit](https://handbook.gitlab.com/handbook/company/culture/summit/), which occurs every nine months, is set to include about 100 community members and customers, and that figure is expected to grow in the future.\n\nWe’re also giving folks a view into our operations via more videos and plan to open our books for all to see as soon as we can.\n\n\"We’re doing more live streaming and putting recordings up on [YouTube](https://www.youtube.com/c/gitlab),\" Sid says. \"I think we're at over 400 videos now, but anything we have, it doesn't matter what the quality is, we want to post it for people to consume. 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statement",{"items":679},[680,683,686],{"text":681,"config":682},"Terms",{"href":507,"dataGaName":508,"dataGaLocation":455},{"text":684,"config":685},"Cookies",{"dataGaName":517,"dataGaLocation":455,"id":518,"isOneTrustButton":27},{"text":687,"config":688},"Privacy",{"href":512,"dataGaName":513,"dataGaLocation":455},[690],{"id":691,"title":18,"body":8,"config":692,"content":694,"description":8,"extension":25,"meta":698,"navigation":27,"path":699,"seo":700,"stem":701,"__hash__":702},"blogAuthors/en-us/blog/authors/aricka-flowers.yml",{"template":693},"BlogAuthor",{"name":18,"config":695},{"headshot":696,"ctfId":697},"","atflowers",{},"/en-us/blog/authors/aricka-flowers",{},"en-us/blog/authors/aricka-flowers","4La_8bR0fSJiW2Vy7myTWcHafEsKzZJ9FFQPvglRQeg",[704,717,728],{"content":705,"config":715},{"title":706,"description":707,"authors":708,"heroImage":710,"date":711,"body":712,"category":9,"tags":713,"updatedDate":711},"GitLab names Bill Staples as new CEO","Co-founder Sid Sijbrandij transitions to Executive Chair of the Board.",[709],"Sid Sijbrandij","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749665388/Blog/Hero%20Images/Revised2.png","2024-12-05","__This message from Sid Sijbrandij and Bill Staples was shared with GitLab team members earlier today.__ \n\n__Sid:__ On today’s earnings call, I announced that I am stepping down as CEO and will remain Executive Chair of the Board. I also introduced GitLab’s new CEO, [Bill Staples](https://www.linkedin.com/in/williamstaples/). \n\nAs a Board, we routinely do succession planning. This includes conversations with a number of top executives. We’ve been having these conversations in greater earnest since my cancer returned. Through these discussions, we identified someone uniquely qualified to lead GitLab. I want more time to focus on my cancer treatment and health. My treatments are going well, my cancer is not metastatic, and I'm working towards making a full recovery. Stepping down from a role that I love is not easy, but I believe that it is the right decision for GitLab.\n\nI couldn't be more excited to introduce you to Bill Staples, who will be leading GitLab into its next chapter. Bill will be GitLab’s CEO, effective today. He will also join the GitLab Board as a Director. Bill was most recently a public company CEO at New Relic. During his time there, he significantly increased the value of the company by accelerating revenue and driving increased profitability. He also brings decades of experience in leadership roles at Adobe and Microsoft. When I began speaking with Bill, I was immediately drawn to his customer-centric approach and deep product expertise. As I got to know him further, I knew that his shared value system made him the right person for this role, for our team members, for our customers, and for our shareholders. I feel fortunate that GitLab has found someone with a great leadership track record and strong DevOps expertise to lead GitLab into the future.\n\nWe have come so far from the early days when we launched GitLab.com. We have created the DevOps category and are the leader in the Gartner Magic Quadrant for both vision and execution. Millions of people now use GitLab to deliver software faster and more efficiently. We have integrated AI, Security, and Compliance into our platform to offer our enterprise customers the strongest AI-powered DevSecOps solution. We have also built GitLab in collaboration with our contributors. Last quarter, we had an all-time high of an estimated 1,800 code contributions from the wider community. It is incredible that as GitLab grew, our contributor community grew with us. We have done all of this while being a values-driven company, leading in all-remote work, championing transparency through our public handbook and culture, and co-creating with the wider community.\n\nI feel many things today, but more than anything else, I am grateful. I want to thank our customers. Driving results for them has been at the core of GitLab’s values, and I greatly appreciate their trust in us. I want to thank the wider GitLab community for their trust and enthusiasm. Their tens of thousands of contributions have greatly enhanced GitLab and its value for all users. Thank you, GitLab team members. Your contributions are at the core of GitLab’s success and the value we drive for our customers. Thank you, E-Group. You are amazing partners and collaborators in leading GitLab and our team members to achieve our very best. Thank you, GitLab Board. I have appreciated your support throughout my time as CEO and look forward to our ongoing partnership as I continue to serve as Executive Chair. And, thank you, Bill. I am excited for you to lead our next phase of growth. I am here to support you and the company in GitLab’s next chapter!\n\nI couldn't be more thrilled about Bill and what's ahead for GitLab with him at the helm. We have an incredible opportunity in front of us. Software has never mattered more, and GitLab is well-positioned to be the platform that best enables folks to create, secure, and operate it. I look forward to staying part of the company and being actively involved wherever Bill can use me. \n\n__Bill:__ Thanks, Sid, for the warm welcome! I greatly admire you and what you have accomplished. Very few people in the world have built a $10B market-cap technology company, taken it public, and scaled it to $750M in run-rate revenue. You have done incredible things with GitLab, and I’m grateful you will continue to play a meaningful role in the company. I appreciate your trust in me and commit to building upon the successes you and others should rightfully celebrate. \n\nI am so excited about GitLab and the opportunity ahead of us. Over the coming decade, we will see software-driven transformation around the world as AI accelerates and transforms the software revolution already in motion. GitLab and our mission are going to be more important than ever. I look forward to working with this team to scale GitLab well beyond where it is today.\n",[714],"news",{"slug":716,"featured":27,"template":13},"gitlab-names-bill-staples-as-new-ceo",{"content":718,"config":726},{"title":719,"description":720,"authors":721,"heroImage":723,"date":724,"body":725,"category":9},"Our Privacy Policy has been updated","Our updated Privacy Policy clarifies our existing data processing activities.",[722],"GitLab","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749664472/Blog/Hero%20Images/gitlabflatlogomap.png","2023-06-14","As part of our commitment to keeping our policies current, we made some updates to our [Privacy Policy](/privacy/) on June 14, 2022.  These updates are intended to clarify our existing data processing activities and to provide information on processing that may derive from new features.  Through this update, we continue to provide transparency to our data processing activities, in line with an evolving privacy landscape.  Specifically, these policy updates include the following:\n\n- Clarification about which processing activities apply to each respective GitLab product;\n- Information about when personal data may be collected to verify someone’s identity to enable certain product features;\n- Clarification about what personal data is collected to provide a license and maintain a subscription; \n- Additional information regarding our Service Usage data collection practices, and the inclusion of certain processing activities, such as Event Analytics and Call Recordings;\n- Additional information regarding the purposes for which personal data is collected;\n- Minor updates regarding our legal basis for processing your personal data in the European Union; \n- Updates to our data retention practices for inactive accounts; \n- Clarification about how to delete your personal data at GitLab and how deletion is effectuated for public projects; \n- An additional notice that details our processing and your rights under the California Consumer Privacy Act, including CCPA metrics reporting;\n\nOverall, we believe that these updates will empower our users to make informed decisions about their personal data.  Please visit the complete text of our Privacy Policy and [Cookie Policy](/privacy/cookies/) to learn more about how GitLab processes personal data and your rights and choices regarding such processing.\n",{"slug":727,"featured":12,"template":13},"our-privacy-policy-has-been-updated",{"content":729,"config":740},{"title":730,"description":731,"authors":732,"heroImage":734,"date":735,"body":736,"category":9,"tags":737},"Rate limitations for unauthorized users of the Projects List API","Learn details about upcoming changes for unauthenticated users of the Projects List API.",[733],"Christina Lohr","https://res.cloudinary.com/about-gitlab-com/image/upload/v1749664087/Blog/Hero%20Images/tanukicover.jpg","2023-04-10","\n\nStarting on May 22 for self-managed GitLab, and May 8 for GitLab.com, unauthenticated users will be subject to rate limitations when using the Projects List API. This change has been made to ensure the stability and reliability of our platform for all users.\n\n**Note:** Authorized users are not affected by this change.\n\n## What is the the Projects List API?\n\nThe Projects List API provides information about GitLab projects, including name, description, and other metadata. This API is widely used by our community, including researchers, developers, and integrators, to retrieve and analyze information about GitLab projects. We value this usage and aim to support it as much as possible.\n\n## Rate limitation details\n\nIn recent months, we have observed that the frequency and intensity of requests made by unauthenticated, also known as anonymous, users to the Projects List API have increased significantly. This has resulted in an increased load on our servers, which has impacted the performance and stability of our platform for all users. To address this issue, we have decided to introduce rate limitations for unauthenticated users.\n\nAs a consequence of this change, unauthenticated users of the Projects List API will be limited to 400 requests per 10 minutes per unique IP address on GitLab.com. If an unauthenticated user exceeds this limit, the user will receive a \"429 Too Many Requests\" response. On GitLab.com, this limit cannot be changed. Users of self-managed GitLab instances have the same rate limitation set by default, but [admins can change the rate limits](https://docs.gitlab.com/ee/administration/settings/rate_limit_on_projects_api.html#rate-limit-on-projects-api) as they see fit via the UI or the application settings API. They can also set the rate limit to zero, which acts as if there is no rate limitation at all.\n\nWe understand that this change may impact some of our users who rely on the Projects List API, and we apologize for any inconvenience this may cause. We encourage users who need to make more than 400 requests per 10 minutes to the Projects List API to [sign up for a GitLab account](/pricing/), which provides higher rate limits and other benefits, such as access to additional APIs and integrations.\n\nIf you have any questions or concerns about this change, please do not hesitate to [leave feedback in this issue](https://gitlab.com/gitlab-org/gitlab/-/issues/404611).\n",[738,739,714],"product","features",{"slug":741,"featured":12,"template":13},"rate-limitation-for-unauthorized-users-projects-list-api",{"promotions":743},[744,758,769],{"id":745,"categories":746,"header":748,"text":749,"button":750,"image":755},"ai-modernization",[747],"ai-ml","Is AI achieving its promise at scale?","Quiz will take 5 minutes or less",{"text":751,"config":752},"Get your AI maturity score",{"href":753,"dataGaName":754,"dataGaLocation":242},"/assessments/ai-modernization-assessment/","modernization assessment",{"config":756},{"src":757},"https://res.cloudinary.com/about-gitlab-com/image/upload/v1772138786/qix0m7kwnd8x2fh1zq49.png",{"id":759,"categories":760,"header":761,"text":749,"button":762,"image":766},"devops-modernization",[738,557],"Are you just managing tools or shipping innovation?",{"text":763,"config":764},"Get your DevOps maturity score",{"href":765,"dataGaName":754,"dataGaLocation":242},"/assessments/devops-modernization-assessment/",{"config":767},{"src":768},"https://res.cloudinary.com/about-gitlab-com/image/upload/v1772138785/eg818fmakweyuznttgid.png",{"id":770,"categories":771,"header":773,"text":749,"button":774,"image":778},"security-modernization",[772],"security","Are you trading speed for security?",{"text":775,"config":776},"Get your security maturity score",{"href":777,"dataGaName":754,"dataGaLocation":242},"/assessments/security-modernization-assessment/",{"config":779},{"src":780},"https://res.cloudinary.com/about-gitlab-com/image/upload/v1772138786/p4pbqd9nnjejg5ds6mdk.png",{"header":782,"blurb":783,"button":784,"secondaryButton":789},"Start building faster today","See what your team can do with the intelligent orchestration platform for DevSecOps.\n",{"text":785,"config":786},"Get your free trial",{"href":787,"dataGaName":49,"dataGaLocation":788},"https://gitlab.com/-/trial_registrations/new?glm_content=default-saas-trial&glm_source=about.gitlab.com/","feature",{"text":493,"config":790},{"href":53,"dataGaName":54,"dataGaLocation":788},1772652077444]